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The Challenge
In recent years, MNCs have been facing rising pressures from multiple stakeholders, including investors, customers, and employees to take a public stance on societal issues. However, these issues are increasingly taking on political and ideological tones, covering themes that business leaders often find inappropriate to comment on. As pressure mounted to declare a position on the Israel-Hamas War, it left many companies open to reputational attacks.
2
The Solution
Based on in-depth data analysis of social media posts from 7 October to 25 November 2023, 996 Advisors analyzed public communications and reactions to the Israeli-Hamas War of six MNCs within the same industry. The posts were broken down by different stakeholder groups across different countries. The analysis rendered lessons the client was able to apply to better manage its geopolitical reputation risk during the conflict.
3
The Results
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Daily Situation Reports delivered to Senior Management highlighting how sentiments were changing across different markets and stakeholder groups.
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Benchmarking against competitors to assess severity of reputation risk.
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Market-by-market insights into the reputation risk drivers impacting reputation of the client and the industry.​