How to Mitigate Reputation Risk
What is Reputation Risk Management? Reputation is how a company is perceived in the eyes of its different stakeholders. Always...
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lostfield
Oct 233 min read
What is Reputation Risk?
What is Reputation and why should all companies care about it. Reputation is how a company is perceived in the eyes of its different...
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lostfield
Sep 305 min read
White Paper: ESG Communications in a Polarized World
October 2024 Introduction Only a few years ago, MNCs who were first to market with their net zero and climate announcements were met...
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lostfield
Aug 122 min read
Beware the Reputation Risk from Within
When employees become so disillusioned they turn into whistleblowers, their ability to cause reputational damage should not be...
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lostfield
Jul 111 min read
Announcement: 996 Advisors Appointment as Senior Research Fellows
996 Advisors Co-founders Laurel Ostfield and Emmanuel Caisse have been appointed Senior Research Fellows of The Conference Board's China...
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lostfield
Jun 212 min read
My Biggest Data Goofs
PR performance is a hot topic with many of our clients trying to find ways to demonstrate value to their boss. I have spent about a...
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lostfield
Jun 112 min read
Top 5 Reputation Risk Blind Spots
Here are 5 common blind spots that are causing companies to incur reputation damage. Being swayed by trends to comment on topics that...
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ecaisse
May 141 min read
AI Chatbots are not ready for consumer deployment
Just a sample of many horror stories: https://www.bbc.com/travel/article/20240222-air-canada-chatbot-misinformation-what-travellers-shoul...
9 views0 comments
lostfield
Apr 152 min read
Why corporates should think twice before commenting on geopolitical and social issue
The pressure for corporates to respond on social and geopolitical issues can be intense. In cases such as Black Lives Matter or #MeToo,...
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ecaisse
Mar 251 min read
Why is PR Measurement still in the medieval age?
Episode 1 - A disconnect from situational awareness and business objectives Media monitoring tools have been a staple for decades, widely...
346 views0 comments
lostfield
Mar 42 min read
Are Risk and Communications as Close as They Should Be?
If the answer is no, there could be a reputation risk management gap in your business. Quite often we see accountability for reputation...
49 views0 comments
lostfield
Feb 221 min read
Why Comms Leaders Roll Their Eyes When No One is Looking
Ask an in-house communicator if they feel recognized for the scope and scale of work they deliver protecting and promoting their...
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lostfield
Feb 212 min read
Using Data to Navigate Geopolitical Reputation Risk
996 Advisors was hosted by The Conference Board's China Centre last year to talk about how MNCs can use data to better equip themselves...
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